Panache
Panache embodies that ineffable quality of flair, verve, and distinctive elegance - a certain je ne sais quoi that elevates the ordinary to the extraordinary. In an era of calculated cool, true panache remains elusive. Borrowed from the French word for knights' helmet plumes, it defines that rare intersection of audacity and grace - less Instagram-ready polish, more inherited confidence. Enter Lunetterie Générale's aptly named Panache frame. Carved from a single block of pure titanium, its refined pantos silhouette speaks in whispers rather than shouts. The engineering is precise, yet the effect is effortless - a study in controlled flamboyance. This isn't just another luxury accessory; it's architectural poetry for the face, where technical mastery meets aesthetic restraint. In a world of endless options, it stands apart not by demanding attention, but by quietly commanding it. Handmade in Japan. Includes Lunetterie Générale box, case, and cleaning cloth.

We offer free shipping to anywhere in the United States, charge $20 USD to ship to Canada and Mexico, and $40 USD to ship anywhere else around the world. For more info on our Shipping Rates.
We offer a 20-day return policy for all of our eyewear purchased online. Purchase of 2 or more frames will be subject to a 8% restocking fee for each frame that is returned. Prescription lens purchases are eligible for a 50% refund. For more info on our Return Policy.


The epitome of Quiet Luxury
Eyewear as cinematic storytelling. Lunetterie Générale, founded by Montreal designer Julien Couture, blends French refinement with American boldness and Japanese craftsmanship. Each handmade frame draws on Art Deco aesthetics and classic cinema—quiet luxury built for those who move through the world with intention.
Specs Assist
See any frame on you, before you buy.
Send us a photo and your frame picks — our team renders the frames onto your face and emails it back within 24 hours.

Rx Lens Service
Prescription lenses, added to any frame.
Single-vision or progressive in three lens materials. From $169 with anti-reflective coating included. FSA/HSA accepted.
Add any frame to your cart to get started.
