Chivalry isn't Dead
The Lunetterie Générale // Chivalry isn't Dead sunglasses feature a sleek rectangular silhouette, handcrafted in Japan with a premium Japanese acetate front and titanium temples. Designed for lightweight comfort and lasting durability, they showcase signature engraved beauty marks, a signature acetate end tip design, and custom end tip embellishments with stone epoxy accents. The premium sun lenses include backside anti-reflective treatment and provide 100% UV protection, making them a refined choice for everyday wear. Includes Lunetterie Générale box, case, and cleaning cloth.

We offer free shipping to anywhere in the United States, charge $20 USD to ship to Canada and Mexico, and $40 USD to ship anywhere else around the world. For more info on our Shipping Rates.
We offer a 20-day return policy for all of our eyewear purchased online. Purchase of 2 or more frames will be subject to a 8% restocking fee for each frame that is returned. Prescription lens purchases are eligible for a 50% refund. For more info on our Return Policy.


The epitome of Quiet Luxury
Eyewear as cinematic storytelling. Lunetterie Générale, founded by Montreal designer Julien Couture, blends French refinement with American boldness and Japanese craftsmanship. Each handmade frame draws on Art Deco aesthetics and classic cinema—quiet luxury built for those who move through the world with intention.
Specs Assist
See any frame on you, before you buy.
Send us a photo and your frame picks — our team renders the frames onto your face and emails it back within 24 hours.

Rx Lens Service
Prescription lenses, added to any frame.
Single-vision or progressive in three lens materials. From $169 with anti-reflective coating included. FSA/HSA accepted.
Add any frame to your cart to get started.
