Chivalry isn't Dead
The Lunetterie Générale - Chivalry isn't Dead sunglass makes the case in daylight: a sleek rectangular silhouette with a premium Japanese acetate front and titanium temples. Signature engraved beauty marks, the acetate end tip design, and custom end tip embellishments with stone epoxy accents carry old-world manners on genuinely modern construction. Plant-based Japanese acetate and lightweight hypoallergenic titanium carry the collection's builds. French refinement meets American boldness, in the Montreal design house's signature register. Handmade in Japan. Includes Lunetterie Générale box, case, and cleaning cloth.

We offer free shipping to anywhere in the United States, charge $20 USD to ship to Canada and Mexico, and $40 USD to ship anywhere else around the world. For more info on our Shipping Rates.
We offer a 20-day return policy for all of our eyewear purchased online. Purchase of 2 or more frames will be subject to a 8% restocking fee for each frame that is returned. Prescription lens purchases are eligible for a 50% refund. For more info on our Return Policy.


The epitome of Quiet Luxury
Eyewear as cinematic storytelling. Lunetterie Générale, founded by Montreal designer Julien Couture, blends French refinement with American boldness and Japanese craftsmanship. Each handmade frame draws on Art Deco aesthetics and classic cinema—quiet luxury built for those who move through the world with intention.
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Rx Lens Service
Prescription lenses, added to any frame.
Single-vision or progressive in three lens materials. From $169 with anti-reflective coating included. FSA/HSA accepted.
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