No Time to Die
The Lunetterie Générale - No Time to Die is a vintage-inspired round optical in the shape favored by visionaries and thinkers of earlier eras—quiet confidence, thoughtful individuality. Clean titanium lines and impeccable Japanese craftsmanship serve those who appreciate the subtle power of simplicity, with a title that gives the ethos its deadline. French refinement meets American boldness, in the Montreal design house's signature register. Each frame is built in small batches through over 300 meticulous steps. Handmade in Japan. Includes Lunetterie Générale box, case, and cleaning cloth.
We offer free shipping to anywhere in the United States, charge $20 USD to ship to Canada and Mexico, and $40 USD to ship anywhere else around the world. For more info on our Shipping Rates.
We offer a 20-day return policy for all of our eyewear purchased online. Purchase of 2 or more frames will be subject to a 8% restocking fee for each frame that is returned. Prescription lens purchases are eligible for a 50% refund. For more info on our Return Policy.
The epitome of Quiet Luxury
Eyewear as cinematic storytelling. Lunetterie Générale, founded by Montreal designer Julien Couture, blends French refinement with American boldness and Japanese craftsmanship. Each handmade frame draws on Art Deco aesthetics and classic cinema—quiet luxury built for those who move through the world with intention.
Rx Lens Service
Prescription lenses, added to any frame.
Single-vision or progressive in three lens materials. From $169 with anti-reflective coating included. FSA/HSA accepted.
Add any frame to your cart to get started.
Specs Assist
See any frame on you, before you buy.
Send us a photo and your frame picks — our team renders the frames onto your face and emails it back within 24 hours.
Frame
No Time to Die 16K Gold & Bronze
Lens
Add-ons
Subtotal
$ 910
Choose a Prescription Type
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Choose Lens Material
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Enhance Your Lenses
Optional upgrades — select any or skip to continue
Choose a Lens Color
Select your Transitions® color — darkens outdoors, clear indoors
Your Prescription
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Call My Doctor
Share your doctor's details and we'll handle the rest
We'll contact your doctor's office within 1–2 business days to request your prescription on file.
Pupil Distance
One last step before checkout
Pupil distance (PD) is the distance in millimeters between the centers of your pupils. It's used to align the optical center of your lenses with your eyes. Most adults have a PD between 54–74 mm. You can find it on your prescription or ask your eye doctor.
Measure Your PD
We recommend using the EyeMeasure app for accurate results
Use your iPhone's TrueDepth camera to measure your pupil distance in seconds. It's the same technology used by opticians.
